Allan PHANG

Allan Phang is the Chief Marketing Officer at Galaxy Racer, tasked to lead the development of best-in-class strategic marketing plans to establish Galaxy Racer’s brand presence on a global scale, including marketing initiatives from social media and digital campaigns to advertising, partnerships, and creative projects.He was ‘Marketing Innovator of the Year – Finalist’ in the Marketing Excellence Awards 2020 and is a regular contributor on thought leadership pieces in various leading international marketing publications. Allan’s esports campaigns was highlighted as a success story and case study in ‘World Federation Advertisers (WFA) – Esports Special Report’ and garnered global coverage; being invited as a keynote speaker in TEDx Talks and global conferences in USA, Europe, Middle Eastand Asia to share on esports with marketers, business leaders and government officials.Previously, Allan was the Head of Esports at AirAsia, tasked by the co-founders to lead their esports strategic initiatives including the AirAsia Allstars Esports Club (esports club for employees), sponsorship activation for Mineski Dota 2 Esports Team and the World Electronic Sports Games (WESG) by Alisports, the sports arm of Alibaba Group.Prior to AirAsia, he was the Regional Head of Marketing and PR for over a year at EVOS Esports, an esports organization with clients such as Visa, PUMA, Yamaha, Lazada and Domino’s Pizza.